On a cheeky Mission
A cheeky new marketing campaign is promoting Mission Beach as an adventure capital where you can "get high, get wet and get laid".
The campaign, aimed squarely at the Far North's fun-loving backpacker market, began this week with Bruce Highway billboards and is already prompting both giggles and gasps.
The tourist town south of Cairns is a hub for whitewater rafting, skydiving and diving on the Great Barrier Reef - but locals say unknowing backpackers often book the activities in Cairns and bus in and out for the day.
The hilarious new billboards have been created by Scotty's Beach House, Skydive Mission Beach and RnR White Water Rafting.
Scotty's Beach House owner Boyd Scott said the new Mission Beach campaign was a lighthearted way to lure more backpackers south of Carins.
